Campaigns & EVENTS
future of work IN AI IBMWATSON
Women of AI IBMWATSON
CAMPAIGN (IBMWATSON X NYT)
in 2019 IBM launched the inaugural IBM Women Leaders in AI. to honor the women pioneering AI in their businesses in diverse industries from across the globe. The program recognizes the AI achievements of 40 female business leaders from 17 countries and 13 industry categories who are driving transformation in their industry.
CES x IBMWATSON
EVENT
At CES, IBM Watson showcased its latest AI-driven innovations, highlighting advancements in enterprise AI, automation, and quantum computing. With a focus on responsible AI and real-world applications, Watson demonstrated how its technology is transforming industries like healthcare, finance, and customer service. The showcase emphasized AI’s role in enhancing business decision-making, streamlining workflows, and driving efficiency at scale.
EVENT
The emergence of artificial intelligence (AI) and machine learning (ML) poses a new set of opportunities – and challenges – for work and workers. As AI and machine learning transform businesses and reshape industries, the innovators of these technologies must consider not only the business implications, but also the societal impact.
IBMWatson hosted this event for leaders in Munich, London, and Berlin
AI Open scale product launch
PRODUCT LAUNCH & EVENT
The goal of the product launch of IBM Watson’s OpenScale AI, was to drive awareness and adoption for this groundbreaking AI governance platform. The campaign highlighted OpenScale’s ability to ensure AI fairness, transparency, and explainability, positioning IBM as a leader in ethical AI. Through strategic messaging, targeted content, and multi-channel activation, we successfully engaged enterprise audiences and reinforced IBM’s commitment to responsible AI.
REESE’S CUP FUSION
CAMPAIGN
An unreleased photo of the product was leaked on a Facebook account without the brand's knowledge/permission. Reese's Pieces Peanut Butter Cups, a product wouldn't be on shelves for months., became a hot topic on social media. The photo had nearly 40,000 shares, and massive social media speculation . #Cupfusion plays off concepts: of the consumer’s confusion who didn't know if the product was real or fantasy; and fusion of two of Reese's most beloved and iconic products, Reese's Peanut Butter Cups and Reese's Pieces candy. Ketchum teased social media with branded memes and messages that fell just short of official pronouncements